Privacy Policy

Matthews Tire Inc ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website matthewstireworks.us or use our services.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

1. Information We Collect

1.1 Personal Information You Provide

We may collect personal information that you voluntarily provide to us when you:

• Fill out a contact form on our website
• Submit a lead form or quote request
• Send us an email
• Call our business phone number
• Visit our physical location

This information may include:

• Full name
• Email address
• Phone number
• Vehicle type and information
• Service requirements
• Any other information you choose to provide

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

• IP address
• Browser type and version
• Operating system
• Device type
• Referring website
• Pages visited and time spent on each page
• Date and time of visit

We collect this information through cookies, web beacons, and similar technologies. For more information, see our Cookie Policy.

2. How We Use Your Information

We use the information we collect for various purposes, including to:

• Respond to your inquiries and provide customer service
• Process quote requests and provide pricing information
• Schedule appointments for services
• Send you information about our products and services (with your consent)
• Improve our website and user experience
• Analyze website traffic and usage patterns
• Prevent fraud and ensure security
• Comply with legal obligations

3. Who Has Access to Your Information

We may share your information with:

• Service Providers: Third-party companies that help us operate our website, process payments, and deliver emails
• Business Partners: Trusted partners who assist in providing our services
• Legal Authorities: When required by law, court order, or government regulation
• Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information to third parties for their marketing purposes.

4. Third-Party Services

Our website uses the following third-party services:

• Google Maps: To display our business location. Google's privacy policy applies. View Google's Privacy Policy
• FormSubmit.co: To process form submissions. FormSubmit's privacy policy applies. View FormSubmit's Privacy Policy

These third parties have their own privacy policies, and we encourage you to review them.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit (HTTPS)
• Regular security assessments
• Access controls for authorized personnel only
• Secure data storage practices

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes
• Enforce our agreements

When we no longer need your information, we will securely delete or anonymize it.

7. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Opt-out: Opt out of marketing communications
• Data Portability: Request a machine-readable copy of your data

How to Delete Your Data

To request deletion of your personal information, please contact us at:

• Email: info@matthewstireworks.us
• Phone: +1 513-328-8435
• Address: 2930 W College Ave, Appleton, WI 54914

We will respond to your request within 30 days.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your preferences and activity. For detailed information, please see our Cookie Policy.

You can control cookies through your browser settings and our cookie consent banner.

9. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

10. International Users

If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where we operate. By using our website, you consent to this transfer.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• Right to know what personal information is collected
• Right to know whether your personal information is sold or disclosed
• Right to say no to the sale of personal information
• Right to access your personal information
• Right to equal service and price, even if you exercise your privacy rights

We do not sell personal information as defined under the CCPA.

12. European Users (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including:

• Right to access and rectification
• Right to erasure ("right to be forgotten")
• Right to restriction of processing
• Right to data portability
• Right to object to processing

Our legal basis for processing is legitimate business interests and your consent where applicable.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have questions about this Privacy Policy, please contact us:

• Company: Matthews Tire Inc
• Email: info@matthewstireworks.us
• Phone: +1 513-328-8435
• Address: 2930 W College Ave, Appleton, WI 54914, United States

Last updated: January 2026