Cookie Policy

This Cookie Policy explains how Matthews Tire Inc uses cookies and similar technologies on our website. By continuing to use our website, you consent to the use of cookies as described in this policy.

What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies allow websites to remember your preferences and provide personalized experiences.

Types of Cookies We Use

1. Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, secure access to certain areas, and form submissions. The website cannot function properly without these cookies.

Cookie Name Purpose Duration
matthews_tire_cookie_consent Stores your cookie consent preferences 1 year
session Maintains your session state Session

2. Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and services.

Cookie Name Purpose Duration
_ga Google Analytics - distinguishes users 2 years
_gid Google Analytics - distinguishes users 24 hours
_gat Google Analytics - throttles request rate 1 minute

3. Marketing Cookies

These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user. These cookies may be set by advertising partners.

Cookie Name Purpose Duration
_gcl_* Google Ads conversion tracking 90 days
fr Facebook Pixel - advertising 90 days

4. Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings. If you do not allow these cookies, some or all of these services may not function properly.

Cookie Name Purpose Duration
remember_me Remembers form input preferences 30 days

Third-Party Cookies

Our website may use cookies set by third-party services. These third parties have their own privacy policies and we encourage you to review them:

Third-party cookies may persist even after you leave our website. Please check the respective third-party websites for options to manage or delete these cookies.

Managing Your Cookie Preferences

You have several options for managing cookies:

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner. You can:

Browser Settings

Most browsers allow you to control cookies through their settings. You can:

Instructions for managing cookies in popular browsers:

Opt-Out Tools

You can opt out of interest-based advertising using these industry tools:

How to Delete Cookies

You can delete cookies at any time. Note that deleting cookies may affect your experience on our website and other websites you visit. To delete cookies:

  1. Open your browser settings
  2. Find the privacy or security section
  3. Look for cookie settings
  4. Choose to delete cookies for our site or all sites

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will post any changes on this page and update the "Last updated" date.

Contact Us

If you have questions about our use of cookies, please contact us:

Last updated: January 2026