Business Model

Understanding who we are and how we serve you

Our Business Model

This page explains who we are, what services we offer, who our services are for, how we generate revenue, and what data we collect from our website visitors.

Who We Are

Matthews Tire Inc is a professional tire services company based in Appleton, Wisconsin. We specialize in the sale, installation, and maintenance of tires for passenger vehicles, trucks, and commercial fleets. Our physical location serves customers in the Appleton area and surrounding communities in Wisconsin.

This website serves as our online presence, providing information about our services, allowing potential customers to contact us, and helping visitors understand what we offer.

What This Website Is For

The Matthews Tire Inc website is designed to:

  • Inform visitors about our tire sales and service offerings
  • Showcase our services including tire installation, balancing, alignment, and repair
  • Provide contact information for customers to reach us by phone, email, or in person
  • Collect leads from visitors interested in our products or services
  • Answer common questions about tire maintenance and our business operations

This is an informational and lead-generation website. We do not sell products directly through this website, nor do we process transactions online. All purchases and service appointments are handled at our physical location or via phone/email communication.

Who Our Services Are For

Our services are designed for:

  • Individual vehicle owners - Private individuals needing tires for personal cars, SUVs, or trucks
  • Fleet operators - Businesses managing multiple vehicles requiring regular tire maintenance and replacement
  • Commercial vehicle operators - Owners of commercial trucks and heavy-duty vehicles
  • Local residents - People living in Appleton, WI and surrounding areas who need convenient tire services
  • Vehicle enthusiasts - Customers seeking specialty or performance tires

How We Generate Revenue

Matthews Tire Inc generates revenue through the following primary channels:

  • Tire Sales - We sell tires from various manufacturers to customers. We earn a margin on the sale price of tires.
  • Installation Services - We charge for professional tire mounting and installation services.
  • Maintenance Services - Revenue from wheel balancing, alignment, rotation, and other maintenance services.
  • Repair Services - Fees for tire repair services including puncture repairs and assessments.

Important disclosures:

  • We do not charge for quotes or consultations
  • We do not sell customer data to third parties
  • We do not engage in online advertising revenue generation
  • This website does not process payments or e-commerce transactions

What User Data We Collect

When you use our website, we may collect the following types of data:

Information You Provide

  • Contact Form Submissions - Name, email address, phone number, and message content when you contact us
  • Lead Form Submissions - Name, email, phone, vehicle type, service needed, and any additional details you provide
  • Email Communications - Any information you share when communicating with us via email

Automatically Collected Information

  • Device Information - Browser type, operating system, device type
  • Usage Data - Pages visited, time spent on site, referring website
  • IP Address - For security and analytics purposes
  • Cookies - As described in our Cookie Policy

Why We Collect This Data

We collect and use your data for the following purposes:

  • Respond to inquiries - To answer your questions and provide requested information
  • Provide quotes - To prepare and deliver tire and service quotes
  • Improve our website - To understand how visitors use our site and make improvements
  • Security - To protect our website and visitors from malicious activity
  • Legal compliance - To comply with applicable laws and regulations

Who Has Access to Your Data

Access to your personal information is limited to:

  • Authorized employees who need access to fulfill your requests
  • Service providers who assist with website hosting and email delivery
  • Legal authorities when required by law

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

Third-Party Services

Our website uses the following third-party services:

  • Google Maps - To display our location on an interactive map
  • FormSubmit.co - To process form submissions and deliver them to our email
  • Web Hosting Provider - To host and serve our website files

Each of these services has its own privacy policies and data handling practices.

Advertising Policy

Matthews Tire Inc may engage in online advertising through platforms such as Google Ads and Microsoft Ads. When we advertise:

  • We comply with all applicable advertising policies and regulations
  • Our ads clearly identify us as the advertiser
  • We do not make false or misleading claims
  • We respect user privacy and cookie preferences

Changes to This Page

We may update this business model page from time to time to reflect changes in our operations or practices. The date at the bottom of this page indicates when it was last updated.

Contact Us

If you have questions about our business model, data practices, or this website, please contact us:

Last updated: January 2026